In what has now become an annual event, the Arrocha Accessories Festival returns to Verite Producciones for the production of its 2017 advertising campaign. The immense variety of jewelry stocked by Arrocha for its select clientele, is highlighted for this spot using the technique known as Keleidoscope along with Coco Camejo from Boyd Barcenas Mullen Lowe’s fresh creativiy. The spot was directed and shot by Ricky Barria while post production was in the hands of first line editor Beto Santacruz of Post3 Digital. The complete spot can be seen here.
The Asociación de Damas Guadalupanas presented its traditional Debutant’s Festival in the Terraza Mar del Sur of the exclusive Club Unión de Panama, this past july 1st. This annual event presents into society a group of 72 young ladies and their escorts as well as their little sisters. The group’s main purpose for this activity is raising funds for its social assistance projects, mainly the summer camp for girls of El Valle de Anton, and the National Oratory, Pictorial and Drama contest held annually. For the 10th consecutive year, Verite Producciones produced the video memoir of this event. You can see a brief summary here.
FANLYC’S annual fundraising Radio Marathon is an annual event organized by the Fundación de Ayuda al Niño con Leucemia y Cancer. The event which lasts 36 hours brings together, in a show of solidarity, local radio stations and its on-air personalities, as well as local musicians who perform live in an effort to encourage donations from the public for this noble cause. Aside from producing the television spot featuring local painter Rolo de Sedas, Verite Producciones also streamed the event to Facebook Live. See it here.
HECHA DE TODOS, is the new advertising campaign for Cerveza Panamá shot recently in Panama City and vicinities with a cast of over 70 local talents. The new campaign was created by advertising agency Proximity and co produced by Direktor Films and Verite Producciones. The director/DOP was Juan Carlos Beltrán and the Executive Producer for Verite Producciones was Rigoberto Guzmán. This campaings marks the re encounter of Cerveza Panamá with Verite Producciones after many years of advertising/commercial relationship and many memorable campaigns. You can watch the spot here: HECHA DE TODOS